Below are key points to understand the data collected by Klujo.
The engagement rate on my puzzle game is greater than 100%. How is that?
Congratulations! This means that there are more “starts” than “views”. Your puzzle game is highly addictive and users are determined to complete it without the help of the system.
The engagement rate on my wordhunt game is greater than 100%. How is that?
Congratulations! This means that there are more “starts” than “views”. Your wordhunt game is highly addictive and users are determined to find the hidden words without the help of the system.
Why is the conversion rate so high?
It’s simple. Games are highly addictive as they tap into people’s competitive nature and sense of accomplishment. Also, the CTA button can be clicked several times by users – either to redeem the offer once they have played the game or to collect it at a later date when they visit the system again. The system counts this as multiple conversions.
What is a game completion?
A game is considered as successfully completed when the user has either (1) solved the game or (2) used the help of the system for doing so. In both of those scenarios, the game was highly effective in grabbing the user’s attention and make them want to consume the message delivered as part of this campaign.